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Blue Poppy Enterprises and EhrenWerks Release New Website

by Kurt Eherenman
2010, 04/22/10

EhrenWerks Media Announces Release of Patient Prescription Application at

Practitioners of Traditional Chinese Medicine can drop ship prescriptions to their patients, empowering them to purchase directly from Blue Poppy Enterprises.


June 15, 2011 – EhrenWerks Media, in collaboration with their partner and client, Blue Poppy Enterprises, launched the release of a major enhancement to their website,  This site enhancement allows practitioner customers of Blue Poppy to order prescriptions on their patient’s behalf.  Upon receiving notification, patients can purchase these prescriptions directly from the Blue Poppy website, eliminating the need for practitioners to stock inventories and allowing patients the convenience of online ordering and home delivery.


When a practitioner logs into the website, an additional, ‘create prescription’ option is offered with each herb product displayed.  The practitioner enters a quantity and clicks the button.  In the next screen, the details of the prescription and markup above wholesale price are entered.  The prescription is then assigned to an existing patient, or a new patient profile is created.


Submission of this prescription generates an email notice to the patient with a link to the pre-populated “basket” containing the prescription.  The patient indicates whether they will purchase the entire prescription or a portion and then finishes the purchase process with payment information.  If the patient chooses to order a portion of the prescription, they can return later and purchase the rest until the prescription quantity has expired.


Blue Poppy ships the prescription directly to the patient and at month’s end, pays the practitioner the difference between their wholesale price and the price they charged their patients.  The administrative interface of the site includes a function to display reports on prescriptions sold and amounts due the practitioner.


“With this new prescription application, we provide a great service and value to our practitioner customers with the convenience and financial incentive of drop shipping from us instead of carrying an inventory,” remarks Bruce Staff, General Manager of Blue Poppy Enterprises. “Our practitioners can rest assured their patients will receive the same level of customer service we provide to them.


“We’re proud of the way we seamlessly integrated the prescription function into the practitioner’s shopping experience,” said Kurt Eherenman, President of EhrenWerks Media.  “It’s a simple step from purchasing their own inventory to drop shipping herb prescriptions to their patients.  This new application is a win-win for practitioners, patients and Blue Poppy.”


EhrenWerks Media


Since 1993, EhrenWerks Media is a full-service interactive agency specializing in web design, development, search engine and internet marketing.  EhrenWerks Media is a "Virtual Webmaster" balancing Internet marketing, graphic design, and technological expertise with a complete site management and maintenance company. EhrenWerks Media uses Internet technology to enhance your business's marketing position, streamline business functions and provide a cost-effective way to position your companies ahead of their competition and in front of their customers.


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