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Colorado Wine Redesigns Website

by Kurt Eherenman
2010, 04/22/10


EhrenWerks Media Announces Site Launch of

Upgraded and Enhanced Website provides new features to discover and explore more about Colorado Wine


colorado wine logoLouisville, CO, June 15, 2011 – EhrenWerks Media recently launched the new website.  Contracted by the Colorado Wine Industry Development Board, EhrenWerks Media completely rebuilt the website to incorporate new HTML5 standards while enhancing and simplifying the site visitor experience.


“The highlight of the website is our winery locator function using the Google Maps API,” remarks Kurt Eherenman, president of EhrenWerks Media.  “A database of Winery and Vineyard information is queried to supply map locations and detailed information about each growing region in Colorado and the wineries and vineyards within.  With Google’s functionality, we can also provide suggested tour routes, called, ‘Colorado Wine Trails,’ and information about restaurants and lodging along the way.”


Wineries and Vineyards have the capability of updating their own profile, simplifying the task of providing up-to-date information to the site visitor by the site administrator.  Additionally, Wineries and Vineyards can select and display retail stores and restaurants from the State’s Liquor License database that sell their wines.  This feature provides the site visitor with an accurate “Where to Buy” list in each Winery and Vineyard profile.  Retail stores and restaurants can also be located on a Google Map.


“EhrenWerks Media did a great job of making the administration of the site easy to do,” remarked Doug Caskey, Executive Director of the Colorado Wine Industry Development Board.  “The site looks great, is easy to navigate and is highly informative.”


Colorado Wine industry events play a big role in the promotion of Colorado Wine.  The site administrator and each Winery and Vineyard can add their own regional or establishment specific events.  The site visitor can find wine festivals, restaurant wine dinners, concerts and a host of other promotional events with a unique, searchable interface.


In addition to the public interested in finding out more about Colorado Wine, the site serves to disseminate information to members of the industry and the media.  “We’ve constructed the site to provide the right information to a particular audience,” remarks Eherenman.  “With constituency based navigation, appropriate site content is displayed to each visitor type, thus making things easier to find.”


“Our job at the Colorado Wine Industry Development Board is to heighten the awareness and increase the sale and consumption of Colorado Wines.  We look forward to our new website contributing greatly in this endeavor,” adds Doug Caskey.


EhrenWerks Media


Since 1993, EhrenWerks Media is a full-service interactive agency specializing in web design, development, search engine and internet marketing.  EhrenWerks Media is a "Virtual Webmaster" balancing Internet marketing, graphic design, and technological expertise with a complete site management and maintenance company. EhrenWerks Media uses Internet technology to enhance your business's marketing position, streamline business functions and provide a cost-effective way to position your companies ahead of their competition and in front of their customers.

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